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Leadership for Place: Empowering Every Role to Shape Our Region’s Future

Thu 13 Nov 9:00 AM — 10:00 AM (GMT-06:00) Central Time Fayetteville Town Center, Ozark Ballroom 1

Leadership is not reserved for titles at the top. It is expressed through the daily actions of people in every role and in every organization. In this keynote, Mark Zweig will share practical insights on how leadership at all levels can help guide Northwest Arkansas toward growth that is both impactful and distinctive. Following his talk, Randy Wilburn will join him in a fireside chat to explore how genuine placemaking, rooted in the unique identity of each community, depends on leaders who are willing to step up, listen, and act with vision. Together, they will highlight how cultivating leaders across sectors is essential to ensuring the region grows the right way.

 

Approved for LA CES HSW- 3 hours

Speakers

Speaker

Founder Encourage Build Grow

Randy Wilburn is the Director of Communications at the Fayetteville Public Library, one of the nation’s premier public library systems. A seasoned storyteller, podcaster, and communications strategist, Randy has spent more than 15 years helping leaders and organizations amplify their message and connect with their audiences. He is the creator and host of I Am Northwest Arkansas®, a regional podcast highlighting entrepreneurs, artists, and changemakers…
Speaker

Zweig Group

Experienced entrepreneur and founder of two Inc 500/5000 companies, one on the list four times, both still in business. Founder of Zweig Group, a consulting, research, publishing, media, and training company serving the AEC industry. Founder or co-founder and/or part-owner of other businesses as well. Leading management and business expert in the architecture and engineering industry. Founder of Zweig Group, twice named to Inc 500…

Three days of innovation, insights, and meaningful connections.


Fayetteville, AR

November 12-14, 2025

Join us in Fayetteville, Arkansas on November 12-14, 2025