The Art of Place: ROI and Best Practices for Developers
Fri 14 Nov
11:15 AM — 12:00 PM (GMT-06:00) Central Time
Fayetteville Town Center, Ozark Ballroom 1
Public art has the power to transform a building into a landmark, a block into a destination, and a development into a thriving community asset. For developers, the integration of art into real estate projects is not just an aesthetic decision—it’s a strategic one. This session will explore best practices in using art as a tool for placemaking, the measurable ROI of incorporating art into developments, and innovative partnerships between artists, communities, and property owners. Through case studies and research insights, panelists will share how art can drive tenant attraction, increase property value, and strengthen local identity.
Speakers
Moderator
Moderator
Director of Creative Placemaking + Artist Lead Verdant Studio
Dayton Castleman is an artist with experience in education, consulting, curating, writing, and public speaking. His artwork has been exhibited in museums, universities, and galleries, including The International Sculpture Center, DePaul University Museum of Art, Loyola University Museum of Art, The Singer Sweatshop in Rotterdam, Netherlands, and Nomas Projects in Dundee, Scotland. He has installed permanent public artworks in Philadelphia, PA, and Bentonville, AR. A…
Panelist
Panelist
Director of Development Newell Development
Jeremy Goucher is a graduate of the University of Arkansas in Fayetteville where he earned a Bachelor of Architecture. After college, he landed at Walmart home office serving in a variety of roles in the Real Estate, Design and Construction departments where he focused on prototype development, process improvement, development and maintenance of design standards, and architectural and engineering consultant management. His extensive background in…
Panelist
Panelist
Artist
Danielle Hatch is an interdisciplinary Peruvian American artist based in the Arkansas Ozarks. Born and raised in Southern California, she received her BA in Architecture from Wellesley College and MFA in Spatial Studies from UC-Santa Barbara. She currently teaches at the University of Arkansas. In her site specific installations, sculptures, and performances, Hatch makes women’s lived experiences and aesthetic interventions into the built environment visible…
Panelist
Panelist
Asset Manager Specialized Real Estate Group
Hope Haynes is an Owner’s Representative and Asset Manager with Specialized Real Estate Group, where she guides complex real estate projects from concept to completion with a focus on collaboration, sustainability, and community impact. With over a decade of experience spanning project management, investor relations, and organizational strategy, she bridges the gap between ownership, design, and construction to deliver projects that are both financially sound…