Christina Williams

Christina Williams is a community-builder, social entrepreneur, and narrative change advocate rethinking how poverty is addressed in Northwest Arkansas. As Founder and Executive Director of Innovative Poverty Solutions and Circles NWA, she leads work that centers under-heard voices, builds cross-class relationships, and pilots community-driven solutions that expand long-term economic mobility.With a background in market research and sociology, Christina grounds her leadership in listening, learning, and collaboration, guided by the belief that those closest to the problems are also closest to the solutions. Her work focuses on shifting public narratives of poverty, elevating leadership from lived experience, and leveraging social capital to counter the systemic pressures placed on low-income and "ALICE" households.She is a 2023 Forty Under 40 recipient in Northwest Arkansas and a 2025 Aspen Ideas Festival Fellow, and has lived in Fayetteville, Arkansas for over 25 years.