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Speaker

Ms. Jessica Hester

CEO + Principal Architect Verdant Studio

A native of Northwest Arkansas, Jessica loves shaping the built environment in ways that elevate the quality of life for the many communities Verdant Studio serves. A Placemaker at heart, she is a licensed Realtor and an active member of the NWA chapter of the Urban Land Institute focused on building a Women’s Leadership Initiative. In the studio, she thrives at the collaborative intersection of research, analysis, design, and technical expertise. After graduating from the University of Oklahoma with a Bachelor of Architecture she earned a Master of Science in Design Research at the University of Michigan's Taubman College of Architecture and Design. She co-founded an architecture practice in Rome, Georgia selling that in 2016 to return Northwest Arkansas. After a brief stint as the University of Arkansas Community Design Center's staff architect, she founded Verdant Studio. Jessica’s creative entrepreneurial vision is driven by her love of critical thinking, organizational management, and the communication strategies necessary to deliver superb, on-budget solutions for Verdant Studio’s clients. Jessica is a registered architect in Arkansas and Oklahoma and her professional affiliations include the American Institute of Architects (AIA), The National Association of Realtors, The Urban Land Institute (ULI) - NWA Board Member, and the Congress for New Urbanism. When she’s not at the office you can find her on the back porch with her dog Lucy, drinking wine and listening to folk music, or cooking dinner with her husband Chris.

Speaking at

Thu 13 Nov 10:15 AM — 11:00 AM (GMT-06:00) Central Time Fayetteville Town Center, Ozark 3

Preparing the Next Generation: Hines Student Competition Prep in Centerton

Join us for an interactive session showcasing how the University of Arkansas is preparing its student team to compete at the national Hines Urban Design Competition. Using Downtown Centerton as their case study, students are applying real-world development strategies, planning tools, and market analysis to craft a visionary pitch that reflects the opportunities and challenges identified in the ULI Technical Assistance Panel (TAP) report.
This session will spotlight the revitalization and placemaking efforts underway through the Small Cities Initiative and explore how the students are building on these recommendations to inform their work. Attendees will get a behind-the-scenes look at the students’ process and design proposal for the City of Centerton.  We also encourage feedback on the solution and presentation as they prepare to participate in the national competition.
Whether you are a developer, planner, designer, or civic leader, this is your chance to engage with the next generation of urban thinkers and see how local projects like Centerton can serve as a proving ground for bold, creative ideas.

Three days of innovation, insights, and meaningful connections.


Fayetteville, AR

November 12-14, 2025

Join us in Fayetteville, Arkansas on November 12-14, 2025