Ms. Joanna Bell

This guided walking tour explores how art is shaping Fayetteville’s public realm. From the cultural energy of Dickson Street, through the Ramble, and into the Arts District, participants will experience firsthand how murals, installations, and creative interventions bring identity and vibrancy to place. The tour concludes at the Anthony Timberlands Center for Design and Material Innovation, a landmark project at the intersection of art, architecture, and community. 

Public art has the power to transform a building into a landmark, a block into a destination, and a development into a thriving community asset. For developers, the integration of art into real estate projects is not just an aesthetic decision—it’s a strategic one. This session will explore best practices in using art as a tool for placemaking, the measurable ROI of incorporating art into developments, and innovative partnerships between artists, communities, and property owners. Through case studies and research insights, panelists will share how art can drive tenant attraction, increase property value, and strengthen local identity.