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ULI Northwest Arkansas Place Summit 2025 ULI Northwest Arkansas Place Summit 2025
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, Fayetteville, AR November 12-14, 2025

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Speaker
Lance Jobe

Lance Jobe

Deputy Director, Engineering Services City of Rogers

Lance Jobe is a licensed, professional engineer and certified floodplain manager with a degree in Civil Engineering from the University of Arkansas. Lance has over 25 years of experience related to the design, permitting, and construction of streets, subdivisions, parks, trails, stormwater infrastructure, and stream restorations. Lance worked for the Texas Department of Transportation for 5 years before returning home to work in the private engineering sector for 5 years. With a varied engineering background and a strong desire to create meaningful infrastructure that contributes to our community, he joined the city in 2008. Lance has managed, designed, and constructed several transportation, trail, and commercial projects from conception to completion, as well as provided assistance with several parks projects including Lake Atalanta, Railyard Bike Park, and Railyard Park.

Speaking at

Fri 14 Nov 10:15 AM — 11:00 AM (GMT-06:00) Central Time Fayetteville Town Center, Ozark Ballroom 1

Authentic Growth: The Past and Future of Downtown Rogers 

Mr. John McCurdy
Mr. John McCurdy, City of Rogers
Jeremy Biggs
Jeremy Biggs, Rogers Lowell Chamber of Commerce
Lance Jobe
Lance Jobe, City of Rogers
Type AIA LU AICP CM Open to All Attendees

Downtown Rogers stands as one of Northwest Arkansas’s most successful examples of intentional, authentic growth. This session explores how a clear master plan and strategic public investment helped transform the district from a pass-through corridor into a thriving destination for residents, businesses, and visitors alike.

Panelists will discuss the city’s approach to “government acting like a business” — leveraging public revenue to unlock private development — and how thoughtful placemaking, street design, and mixed-use integration have shaped the downtown experience.

Looking ahead, the conversation will address upcoming opportunities and challenges, including the 71B corridor redevelopment, improved connectivity to the new Walmart Home Office campus, enhanced parking strategies, and ongoing collaboration with regional partners like the railroad and ARDOT.

Three days of innovation, insights, and meaningful connections.


Fayetteville, AR

November 12-14, 2025

Join us in Fayetteville, Arkansas on November 12-14, 2025

Register